Your dedicated Concierge
One point of contact throughout China, with someone ready to solve the details whenever you need us.
Your private gateway to China
China,
made personal.
Private, expertly planned journeys for families and friends discovering China for the first time.
01
Ten years of insight.
One journey made for you.
Our difference The NOVA way
One trusted team.
Every city, made effortless.
For first-time journeys across China, NOVA replaces fragmented handovers with one carefully coordinated experience—designed around your family, your rhythm and your priorities.
Discover NOVA ↗One seamless journey
Hotels, transport and local experiences are coordinated as one itinerary—not separate city-by-city services.
Proven local expertise
10+ years of experience, 3,000+ tailor-made itineraries and guests welcomed from 30+ countries.
01 Signature journeys
Classic routes,
thoughtfully reimagined.
Six inspiring starting points. Every route can be refined around your dates, interests and preferred pace.
01 · 11–14 days
Beijing — Xi’an — Chengdu — Shanghai
An essential China journey connecting imperial history, the Terracotta Warriors, Sichuan culture and Shanghai’s contemporary energy.
Tailor this route ↗
02 · 8–10 days
Beijing — Chongqing — Chengdu
Imperial landmarks, cinematic mountain streets, bold regional cuisine and giant pandas.
Tailor this route ↗
03 · 11–14 days
Shanghai — Guilin — Zhangjiajie — Beijing
Modern city life, peaceful river scenery, dramatic sandstone peaks and China’s imperial capital.
Tailor this route ↗
04 · 10–12 days
Shenzhen — Chengdu — Chongqing — Shanghai
China’s innovation, relaxed teahouse culture, cyberpunk nights and cosmopolitan style in one journey.
Tailor this route ↗
05 · 11–14 days
Guangzhou — Chengdu — Xi’an — Beijing
Cantonese flavours, giant pandas, the Terracotta Army and Beijing’s magnificent imperial heritage.
Tailor this route ↗
06 · 8–11 days
Shanghai — Hangzhou — Huangshan
Elegant urban culture, classical gardens, tea country and the mist-covered peaks of eastern China.
Tailor this route ↗
Thoughtfully inclusive
Private journeys from US$1,500 per person
Journeys typically include domestic transportation, accommodation, dedicated private Concierge service and planned attraction admissions. The final itinerary and quotation are tailored to your preferences.
And more
These journeys are only a beginning. Tell us what draws you to China, and we will create a route entirely around you.
Create my journey ↗02 Destinations
A country of many worlds
From timeless capitals
to quiet landscapes.
Connect China’s defining icons with places that reveal its texture, rhythm and character.
01BeijingImperial heritage & the Great Wall
02ShanghaiArchitecture, design & modern China
03ChengduPandas, tea & Sichuan flavours
04ChongqingCyberpunk nights, hotpot & mountain streets
05ShenzhenDesign, technology & coastal energy
06Xi’anTerracotta Warriors & Silk Road stories
07GuilinRivers, peaks & countryside
08ZhangjiajieSandstone pillars, forests & mountain trails
09TibetHighland landscapes & living traditions
10XinjiangAlpine lakes, desert roads & vast horizons
And more...Beyond the familiar lies a China waiting to be explored.Where will you go? ↗
03 Guest stories
Travel, remembered
in their own words.
★★★★★
“Every hotel, transfer and experience had been thoughtfully arranged, while the itinerary still felt relaxed and personal.”
Sophie LaurentFrance
★★★★★
“The Shanghai magic show was extraordinary. Without NOVA, we would never have discovered such an immersive experience.”
Nadza MujkicGermany
★★★★★
“From Beijing’s courtyards to Chongqing’s lights, every destination revealed a completely different side of China.”
Emily CarterUnited States
★★★★★
“The food experiences were a highlight. We found regional flavours and small restaurants we would never have discovered alone.”
Lukas SchneiderGermany
★★★★★
“China initially seemed complicated, but NOVA made everything feel simple, clear and beautifully organised.”
Samir VojnikovicBosnia
★★★★★
“The balance of architecture, food and everyday neighbourhood life gave us a far richer view of China than we expected.”
Lucía NavarroSpain
★★★★★
“Every transition was precise and discreet. We could focus entirely on the experience rather than the logistics.”
Matthias KellerSwitzerland
★★★★★
“Travelling with our children felt remarkably easy. The pace was thoughtful, flexible and genuinely suited to our family.”
Charlotte WilsonAustralia
★★★★★
“When our plans changed, the alternatives were arranged quickly and with excellent judgement. Nothing felt disrupted.”
Daniel ThompsonCanada
★★★★★
“We appreciated the quieter experiences most—the local markets, tea houses and conversations that made each city feel alive.”
Eva de VriesNetherlands
04 Start your journey
Tell us what inspires you
Let’s design
your China.
Complete the form and we will organise your details into one clear WhatsApp message.
